We scouted three locations before narrowing to two that gave the dramatic terrain the brand needed. A crew of six kept us mobile enough to catch golden hour at multiple elevations each day. In post, the biggest challenge was finding the emotional arc across 14 hours of footage. Three client rounds before lock.

Received raw dailies from the DP and assembled selects same-day. Built each cut to match agency storyboards while finding in-between moments that elevated beyond the boards. Color grade in DaVinci Resolve for the brand's warm, high-contrast look.

Concept started from the artist's mood board of brutalist architecture and refracted light. We leaned into practical effects — prisms, mirrors, projected light — to avoid VFX. Every setup designed in-camera. The edit played with non-linear time to match the track's shifting rhythm.